059: Ralph Jocham and Don McGreal

 

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Joe Krebs speaks with Ralph Jocham and Don McGreal about the role of the product owner and what challenges a person in that role often faces. They introduce the 3 V's into the world of product ownership, which stand for Vision, Value and Validation. Ralph and Don have co-authored the book “Professional Product Owner”, which provides tools and techniques for people in that role.

 
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060: Caitlin Walker

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058: Gerald M. Weinberg